Air Deccan is now Kingfisher Red Airlines
Low-cost carrier Simplifly Deccan has undergone another change, now being renamed Kingfisher Red. It will operate as a separate brand from Kingfisher Red Airlines. This is a second branding exercise for the pioneering low fare operator that emerged as a "common man's airline" in the country.
It ushered in a transformation in the country's traveling habits with the middle-class happy to take to the skies in an era of low cost air travel. Now circumstances have changed though, with a downturn in the aviation industry on the back of rising costs once again sending these travelers back to other modes of travel.
Kingfisher acquired majority stake in Deccan Aviation, holding company of Air Deccan, last year and has since repositioned it and also merged operations with the loss-making carrier.
Air Deccan is based in Bangalore and is the first low cost carrier
in India. Air Deccan is India's second largest airlines which
become operational in August 2003. It is the fastest growing airlines
which presently connect around 61 destinations. Its main base is HAL
Bangalore International Airport, with a secondary hub at Chennai International
Airport, Chennai.
Air Deccan was founded by CEO, Captain G.R. Gopinath, Interview
of Air Deccan CEO. Air deccan is now acquired by Vijay Mallaya of
Kingfisher Airlines
Air Deccan provides low cost connectivity to all towns including
the ones in remote interiors. Air Deccan provides affordable
air travel at very low costs to the common man and its vision is to
empower every Indian to fly. It is India's first low fare that has pioneered
the concept of e ticketing in India and also introduce booking of tickets
via mobile phones.
Recently Kingfisher Red Airlines parent company United Breweries Group's acquired 26% of Air Deccan parent Deccan Aviation.
Airports & Destinations:
The main hubs of Air Deccan are the following airports –
- Bangalore International Airport
- Chennai International Airport
Air Deccan covers 59 destinations within India. Some of them are – Srinagar, Delhi, Jaipur, Ahmadabad, Bhopal, Ranchi, Kolkata, Guwahati, Hyderabad, Mumbai, Goa, Bangalore, Chennai, Coimbatore, and Port Blair
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